X don't do this

@skinwithsoma

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SoundTikTok sound · original sound - โดมที่ชอบกินชาเย็น🧋

Promoted product

Dr. Althea Pure Retinol 0.15% Cream

A Pure Retinol 0.15% Cream designed for beginners to help improve the appearance of fine lines, uneven skin tone, and loss of firmness. This lightweight hydrating retinol night moisturizer supports skin barrier care and daily anti-aging for smoother, healthier-looking skin.

3 videos3 creators

Why it worked

The video effectively uses a 'don't do this, do this instead' format, which is highly engaging and educational. By visually demonstrating the correct application of a skincare product and highlighting its benefits, it provides clear value to the viewer interested in anti-aging and skincare.

Summary

The video demonstrates the correct way to apply Dr. Althea Pure Retinol 0.15% Cream, contrasting it with an incorrect method. It shows applying small dots to specific areas of the face and neck to target wrinkles, pores, and uneven texture, promising anti-aging benefits.

Structure

1Incorrect application shown
2Product introduced
3

Original caption

stop wasting your retinol, less is more👀💉 @Dr.Althea US #retinol #wrinklecare #antiaging #koreanskincare #bloomers

More from @skinwithsoma

Product placement

Dr. Althea Pure Retinol 0.15% Cream: ACTS - it is applied to the face and neck to address wrinkles, pores, spots, and uneven texture, with the stated benefits of preventing aging, tightening pores, and evening skin tone. Removing it would change what happens in the video. Dr. Althea US: APPEARS - it is a brand handle mentioned in the caption. Removing it would not change what happens in the video.

On-screen text

X don't do this ✓ try this instead apply 2/3 dots to expression lines & areas with large pores spots and uneven texture prevents aging, tightens pores & evens skin tone apply it right and watch your skin transform ✨