WTF IS BOTOX?

@mireyarios

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5.7M

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218.9K

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SoundTikTok sound · original sound - blxeskies_

Promoted product

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Why it worked

The video uses a common curiosity hook ('WTF IS BOTOX?') combined with visually appealing skincare application, making it relatable and engaging for viewers interested in anti-aging solutions without cosmetic procedures.

Summary

The video shows a woman applying various skincare products and using a facial toning device to her face. The text overlay asks "WTF IS BOTOX?", implying a comparison between these skincare methods and cosmetic procedures.

Structure

1Applying a sheet mask
2Applying serum
3Using a facial toning device
4Applying cream
5Massaging face

Product placement

Anua (skincare brand) - appears on a bottle and is used on the face. It is a skincare product. Lancome (skincare brand) - appears on a bottle and is used on the face. It is a skincare product. Celimax (skincare brand) - appears on a bottle and is used on the face. It is a skincare product. SkinCeuticals (skincare brand) - appears on a bottle and is used on the face. It is a skincare product. NuFace (skincare device) - appears on a device used on the face. It is a skincare device.

On-screen text

WTF IS BOTOX?

Original caption

Not anti-botox… I’m 36 and just seeing how far great skincare can take me without it✨ #notoxskincare #antiagingskincareroutine @anua_global @Lancôme @celimax.global @SkinCeuticals @mynuface