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16.1Talking HeadDirect Question hookHealth
Hook
WTF ARE NECK WRINKLES?
@mireyarios
5.0M followers · usually 23.5K views a post
Views
376.4K
Likes
7.4K
Comments
37
Shares
601
Why it worked
The video uses a relatable question about a common skincare concern to grab attention. The visual demonstration of applying products and using a device provides a clear, albeit silent, demonstration of a skincare routine.
Summary
The video shows a woman applying skincare products to her neck. She uses a device to massage her neck and then applies a spray. The text on screen asks "WTF ARE NECK WRINKLES?"
Structure
- 1Applying product to neck
- 2Using a neck device
- 3Applying spray to neck
- 4Massaging neck
On-screen text
WTF ARE
NECK WRINKLES?
Original caption
The skincare step everyone skips #neckwrinkles #neckskincare #neckcream #koreanskincare
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