Why it worked
It leverages a relatable, high-stakes academic pain point and pairs it with a 'life hack' narrative that feels authentic and humorous to a student demographic.
Summary
A group of students celebrate their graduation ceremony. The video uses a humorous caption to suggest they achieved top marks by using the AI tool Claude to complete their dissertation.
Structure
- 1Students in graduation robes sitting in a hall
- 2Close up of a student smiling
- 3Students hugging and celebrating
- 4Student walking across the stage to receive a diploma
- 5Students posing on a balcony
Product placement
Claude is mentioned in the on-screen text as the tool used to write a dissertation.
On-screen text
POV: you achieve a first after Claude wrote your 9 month dissertation in 3 days