Why it worked
The video leverages the strong brand recognition and consumer interest in Apple products, specifically the iPhone. By teasing a new, potentially affordable model and directly engaging the audience with a purchase-intent question, it taps into speculation and desire within the Apple enthusiast community.
Product placement
Apple: ACTS - it is the manufacturer of the iPhone 17e, which is the subject of the video. Removing it would change what happens in the video.
iPhone 17e: ACTS - it is the product being discussed and shown in the video. Removing it would change what happens in the video.