Why it worked
The video leverages the strong brand recognition and consumer interest in Apple products, specifically the iPhone. By teasing a new, potentially affordable model and directly engaging the audience with a purchase-intent question, it taps into speculation and desire within the Apple enthusiast community.
Summary
The video showcases the potential upcoming iPhone 17e, highlighting its possible status as an affordable powerhouse. It prompts viewers to consider if they would purchase this new model.
Structure
- 1Introduction of iPhone 17e
- 2Visuals of the phone
- 3Question about purchasing intent
Product placement
Apple: ACTS - it is the manufacturer of the iPhone 17e, which is the subject of the video. Removing it would change what happens in the video.
iPhone 17e: ACTS - it is the product being discussed and shown in the video. Removing it would change what happens in the video.
Call to action
Would you consider buying one?
On-screen text
Apple
iPhone 17e