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52.3Talking HeadBefore / After hookEcommerce
Hook
The tumbler that made me drink more water 💙
@heyitsaiahhh_
1.3K followers · usually 645 views a post
Views
31.5K
Likes
87
Comments
26
Shares
41
Promoted product
Why it worked
The video leverages the aesthetic appeal of the tumbler and the relatable desire to stay hydrated, presenting it as a lifestyle improvement rather than just a product. The "romanticize" framing taps into a popular trend, making the content more engaging and shareable.
Summary
The creator shares a tumbler that has helped them drink more water by making hydration more appealing. They describe it as cute, easy to use, and suitable for both hot and cold beverages, noting they now reach for it daily.
Structure
- 1Introduction of the tumbler
- 2Creator's experience with the tumbler
- 3Description of the tumbler's features
- 4Creator's increased hydration habit
- 5Recommendation and platform mention
Product placement
Shopee (e-commerce marketplace) - APPEARS as a watermark/logo in the bottom right corner. Removing it would not change what happens in the video.
Call to action
Link in bio
Original caption
Ever since I started using this, I've been drinking more water without even realizing it. 🥹💙 #ShopeePH 🍊 Link: https://s.shopee.ph/5q6u2AHY6i
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