before you start the school year,

@kettsley

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SoundTikTok sound · original sound - kettsley

Promoted product

Shopee

Why it worked

The video taps into the popular 'aesthetic' trend by offering a visually appealing and relatable DIY project. It provides practical inspiration for personalizing everyday items, making it shareable and engaging for a young audience preparing for school.

Summary

The creator shares a DIY aesthetic for personal items like notebooks, a laptop, and a water bottle, emphasizing how personal style can influence mood and productivity. They highlight finding supplies on Shopee for a discount, which helped them curate their items before starting college.

Structure

1Introduce the concept of personalizing items for the school year.
2Showcase decorated notebooks with lace and ribbons.
3Display a gem-decorated laptop fitting the aesthetic.
4Showcase a sticker-covered water bottle.
5Explain the impact of aesthetics on actions and productivity.
6Mention Shopee for affordable supplies and the benefit of personalizing items.

Product placement

Shopee ACTS as a marketplace where the creator bought supplies. Removing it would change the narrative about how the creator acquired the items. Shopee is a substrate for the creator's activity.

Original caption

The feeling of having something totally unique is the best hehe

More from @kettsley

On-screen text

before you start the school year, you should do this one thing, the magic of aesthetics decorate your personal items to the exact way that you want them to be. i love everything princessy, lacey and frilly. so i made sure to stick lace and ribbons onto my notebooks. and now they look like this. but i also really like my items being shiny and shimmery and all glam. so i put gems on my laptop and arranged them like this. so that it would fit my aesthetic. the next thing that i also really like is having my niche interests and references pasted all over my personal belongings. i made sure to collect a bunch of pink stickers and stick them all over my tumbles. i think nobody really discusses how the aesthetic of things can actually influence the way that you act. i don't know about you guys, but i started working better and doing better once everything was curated to fit my personal aesthetics. it's cool because shopee had a lot of these supplies on sale, especially at 70% off. and that was really helpful for me now that i'm about to enter college in my second year 😭 don't keep your aesthetic underrated. show that off to the world and you'll feel better. bye.

Transcript

before you start the school year, you should do this one thing, the magic of aesthetics. Decorate your personal items to the exact way that you want them to be. I love everything princessy, lacey and frilly. So I made sure to stick lace and ribbons onto my notebooks. And now they look like this. But I also really like my items being shiny and shimmery and all glam. So I put gems on my laptop and arranged them like this so that it would fit my aesthetic. The next thing that I also really like is having my niche interests and references pasted all over my personal belongings. I made sure to collect a bunch of pink stickers and stick them all over my tumbles. I think nobody really discusses how the aesthetic of things can actually influence the way that you act. I don't know about you guys, but I started working better and doing better once everything was curated to fit my personal aesthetics. It's cool because Shopee had a lot of these supplies on sale, especially at 70% off. And that was really helpful for me now that I'm about to enter college in my second year 😭. Don't keep your aesthetic underrated. Show that off to the world and you'll feel better. Bye.