Why it worked
The video taps into a common, relatable experience for women, using a POV format to create an immediate sense of shared vulnerability and humor. The use of relevant hashtags further targets the intended audience.
Summary
The video shows a person in a public restroom, seemingly checking their period product. The camera perspective suggests someone has just walked in on them, creating a relatable and slightly awkward moment.
Structure
- 1Entering a stall
- 2Checking period product
- 3Someone walks in
- 4Reacting to being seen
- 5Washing hands
On-screen text
POV: someone walks in on you checking to see if you bled through