NEW NEEDOH BUTTER

@retrobeans

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SoundTikTok sound · Cartoon-like rhythmic jazz

View velocity

+4.3K views over 10.7d · ~401/day · 9 observations

Promoted product

Needoh Butter

Why it worked

The video taps into the popular trend of squishy toys and novelty items, specifically targeting a niche product with a relatable "butter" theme. The creator's enthusiastic search and eventual discovery create a sense of anticipation and reward for the viewer.

Summary

The creator is on a hunt for the new "Needoh Butter" squishy toy in a B&M store. After searching through various aisles and showing other toys, they eventually find the specific butter-shaped squishy and demonstrate its texture.

Structure

1Introduction of the "Needoh Butter" squishy.
2Creator enters B&M store to search for the product.
3Creator browses aisles, showing other items.
4Creator finds the "Needoh Butter" squishy.
5Creator unpacks and demonstrates the squishy's texture.

Original caption

Can we find the new NEEDOH BUTTER in B&M #needoh #buttersquishy #bandm #retrobeans

More from @retrobeans

Product placement

Needoh Butter (acts: a squishy toy shaped like butter, its interface is operated by squeezing it, and a visible result is its squishiness; removing it would change what happens in the video), Scrub Daddy (appears: a branded sponge, removing it would not change what happens in the video), Lurpak Butter (appears: a brand of butter, removing it would not change what happens in the video), Cathedral City Cheddar (appears: a brand of cheese, removing it would not change what happens in the video), Minecraft (appears: a brand of video game, removing it would not change what happens in the video), Five Nights at Freddy's (appears: a brand of video game, removing it would not change what happens in the video), Jellycat (appears: a brand of plush toys, removing it would not change what happens in the video), KPOP Demon Hunter (appears: a brand of collectible toys, removing it would not change what happens in the video), Bluey (appears: a brand of children's show, removing it would not change what happens in the video)

Call to action

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On-screen text

NEW NEEDOH BUTTER LET'S SEE IF IT IN OH, BLOODY HELL! YOU CAN NOW GET MINECRAFT CREEPER WE'VE ALL HEARD OF NEEDOH, WE'VE BUTTER SQUISHIES, THAT YOU CAN NEEDOH BUTTER BUTTER NOW, I'VE EATEN BUTTER SQUISHIES IN BUT I'VE NEVER ACTUALLY TRIED A NEEDOH, TO TRY ONE NEEDOH BUTTER SQUISHIES. BUTTER SCRUB DADDY! BUTTER, LOOK! SEE ANY SQUISHIES THEY'VE EVEN GOT CHEESE, LOOK! WHAT THE BLOODY WE'RE HEADING TO AND IF IT'S B AND M'S SO FEEL FREE A FOLLOW WHILE THEY GOT LOADS TOYS IN HERE. FIVE NIGHTS AT FREDDY'S JELLYCAT. WHAT A BLOODY HUNTER IS. MINECRAFT NEEDOH! WE'VE EVEN GOT NEEDOHS AS WELL. WE'RE GONNA HAVE B AND M'S BUTTER SQUISHY NEEDOH BUTTER THIS ONE. Butter LET'S GET IT THERE'S SOMETHING WHITE ON IT IT DOESN'T SMELL LIKE SQUISHY BUTTER BUT IT IS DEFINITELY SQUISHY. UGH. BLUEY'S RED COUSIN.

Transcript

NEW NEEDOH BUTTER Needoh and butter squishies have teamed up and you can now get Needoh butter squishies, but I bet you didn't know that you can now get a Needoh butter. Now, I've eaten quite a few butter squishies, but I've never actually tried a Needoh, so I have to try one of these Needoh butter squishies. Scrub Daddy! Butter, look! I can't see any squishies around here. They've even got cheese, look! What the bloody hell is cheese? We're heading to the toy aisle and if it's not there, we'll check round the corner. And if it's not there, there's another B&M's we can check. So feel free to drop me a follow while we're going round the corner. They got loads of toys in here. Five Nights at Freddy's Jellycat. What a bloody hunter is. Minecraft Needoh! We've even got giant box of Needohs as well. Looks like we're gonna have to head to the other B&M's because the new butter squishy Needoh is not in this one. This one. Butter. Let's get it. There's something white on it. It doesn't smell like squishy butter, but it is definitely squishy. Ugh. Bluey's red cousin.