Why it worked
The creator uses a native mention strategy by showcasing two distinct products from the same brand, appealing to viewers interested in teeth whitening and brightening solutions.
Summary
The creator holds up two tubes of MS.DRAWKEY toothpaste, one purple and one pink. She shows the teeth whitening and brightening benefits of each product.
Structure
- 1Showcasing two MS.DRAWKEY toothpaste tubes
- 2Highlighting the purple tube (Pro 7 Intense Whitening Sense)
- 3Highlighting the pink tube (SP-a Brightening+ Probiotics)
- 4Demonstrating teeth whitening/brightening
Product placement
MS.DRAWKEY PRO 7 INTENSE WHITENING SENSE: This is a toothpaste that acts to whiten teeth. It appears on screen and is held by the creator. Removing it would change what happens in the video.
MS.DRAWKEY SP-a BRIGHTENING+ PROBIOTICS: This is a toothpaste that acts to brighten teeth. It appears on screen and is held by the creator. Removing it would change what happens in the video.