Why it worked
The video effectively uses a combination of visual elements, including a map, pixel art, and direct interface demonstrations, to highlight the concept of internet freedom and promote Mullvad VPN as a solution. The "FREE THE INTERNET" message combined with the VPN service creates a strong, albeit subtle, promotional angle.
Summary
The video starts with a map of Germany, zooming into Berlin, and then transitions to a collage of pixel art, including the text "FREE THE INTERNET #1 VPN". It then shows the Mullvad VPN website and application interface, highlighting its features and download options.