let's get a new profile pic

The video likely worked due to its relatable premise of wanting a new profile picture and the aesthetic appeal of the studio and the final photos. The use of trending audio and quick cuts also contributed to its engagement.

The creator decides to get a new profile picture and visits a photo studio. She shows the packaging of her new photos and then holds one up to the camera.

Happy Beginnings Studio: it is a photo studio where the creator got her profile picture taken. It merely APPEARS as a sign on the window and on the packaging of the photos. Removing it would not change what happens in the video.