no makeup makeup

@jessmakeuphair

24.2K followers · usually 6.9K views a post

Views

31.5K

Likes

2.8K

Comments

22

Shares

12

SoundTikTok sound · Lilith

Promoted product

Lancôme UV Expert Aqua Gel SPF 50

Why it worked

The video likely performed well due to its relatable 'no makeup makeup' trend, which appeals to a broad audience seeking natural-looking beauty routines. The creator's skillful application and the use of popular, recognizable beauty products also contribute to its appeal and shareability.

Summary

The creator demonstrates a 'no makeup makeup' look for summer, applying various beauty products to achieve a natural glow. The video showcases the application of sunscreen, liquid filter, concealer, blush, eyeliner, and lip products.

Structure

1Prep skin with sunscreen
2Apply liquid filter and concealer
3Add blush
4Define eyes with liner and curl lashes
5Apply lip liner and lipstick

Original caption

Zendaya’s Odyssey premiere makeup 🤍🪽 love this everyday no makeup makeup for the summer ⭐️ @Lancôme @rhode skin @e.l.f. Cosmetics @pradabeauty #zendayamakeup #sabrinacarpentermakeup #theodyssey #nomakeupmakeup #glowymakeup

More from @jessmakeuphair

Product placement

Lancôme UV Expert Aqua Gel SPF 50: acts as a sunscreen and primer, applied to the face. Its interface is operated, and it generates a visible result (skin prep). Removing it would change the video's outcome. e.l.f. Cosmetics Halo Glow Liquid Filter: acts as a liquid illuminator/foundation, applied to the face. Its interface is operated, and it generates a visible result (skin prep/base). Removing it would change the video's outcome. rhode skin Peptide Lip Treatment: acts as a lip balm, applied to the lips. Its interface is operated, and it generates a visible result (lip prep). Removing it would change the video's outcome. pradabeauty: appears as a brand name on a makeup product (likely lipstick or lip liner). It merely appears, and removing it would not change what happens in the video.