Why it worked
The video showcases a visually appealing DIY project with vibrant colors and a clear "before and after" presentation of the finished frames, appealing to viewers interested in home decor and crafting.
Product placement
M and L Fabrics (ACTS - used to create the project, removing it would change the project's materials); IKEA USA (APPEARS - likely the source of the frame, but not shown in use or operated, removing it would not change what happens in the video); Hobby Lobby (APPEARS - likely the source of craft supplies, but not shown in use or operated, removing it would not change what happens in the video); Plaid Crafts (APPEARS - likely the source of craft supplies, but not shown in use or operated, removing it would not change what happens in the video); Pentel of America (APPEARS - likely the source of art supplies, but not shown in use or operated, removing it would not change what happens in the video)