Why it worked
The video uses relatable humor about mundane workplace experiences, specifically the often uninspiring office supplies provided by government jobs. The visual of the vintage-style pen refills combined with the witty text overlay creates a shareable moment.
Summary
The video shows a person holding up a package of Paper Mate Flexgrip Ball Pen refills, implying that this is the type of pen offered at their government job. The on-screen text humorously suggests a lack of exciting options.
Structure
- 1Holding up pen refills
- 2Showing the Paper Mate branding
- 3Displaying the product packaging
- 4Text overlay humorously commenting on the situation
Product placement
Paper Mate Flexgrip Ball Pen: ACTS - it is the product being shown and discussed in the context of being an option for a pen. Removing it would change the video's premise. Gillette: APPEARS - it is a company logo on the packaging, but the video is not about Gillette itself, only the Paper Mate pen. Removing it would not change what happens in the video.