What's the best pen ever?

@nbcselected

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Views

238.2K

Likes

19.1K

Comments

518

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191

Selling · Other Product

Paper Mate, Muji, Pilot G2, Bic

https://smartlink.bio/t/nbcselected ↗

Why it worked

The video uses a relatable, low-stakes debate format that encourages audience participation in the comments, while the bio link provides a clear path to purchase the products discussed.

Summary

The video features various employees sharing their favorite pens and explaining why they like them. It concludes with a prompt for viewers to share their own preferences in the comments and shop the featured pens via the link in the bio.

Structure

1Introduction of the question
2Employees share their favorite pens
3Brief explanation of why each pen is preferred
4Final takeaway about the best pen
5Call to action to comment and shop

Product placement

Multiple brands of pens (Paper Mate, Muji, Bic, Pilot) are shown being held by the speakers.

Call to action

Let us know in the comments and tap the link in our bio to shop these and more.

On-screen text

Original caption

Everyone has a pen they love. Which pen are you loyal to? Let us know in the comments and tap the link in our bio to shop these and more. 🖊️ #bestpen #whatsthebestpenever #bestpensforwriting #bicvspenmate #whichpenisbestforwriting

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Transcript

What's the best pen ever? The Paper Mate, there's this little pack of very small, short, colored pens, and I don't know why I bought them. I must have bought them in college. I still have them. And if one color goes missing, I must find it immediately. I use these constantly. I love Muji pens. Bic PenMate is what I, what I think it's called. These pens but in blue. Great for notetaking. You can just write, write, write, they glide across the page and they don't really smudge. Pilot G2, I think it's called. I used to use those all the time. Bic pens. There are some that I have literally had for like at least 3 or 4 years, and I use them regularly and they still like write perfectly. The Gelocity pen. Being left handed, a lot of pens end up smearing on paper. The best pen ever is the one you have on you.