Cleaning lovers, run to Wibra!

@thuis.met.jess

2.5K followers · usually 4.6K views a post

Views

23.1K

Likes

142

Comments

17

Shares

30

SoundTikTok sound · Juls Baby

View velocity

+12 views over 4.1d · ~3/day · 4 observations

Promoted product

Dasty x Scrub Daddy kit

Why it worked

The video leverages a popular cleaning product (Scrub Daddy) and a well-known degreaser (Dasty) in a special edition kit, appealing to the "CleanTok" trend. The "run to Wibra" call to action combined with a low price point creates urgency and impulse purchase appeal.

Summary

The video shows a cleaning kit featuring Dasty degreaser and a Scrub Daddy sponge being used to clean a stovetop. The on-screen text and caption highlight that this special edition kit is available at Wibra for a special price.

Structure

1Showcase of Dasty x Scrub Daddy kit
2Spraying Dasty on stovetop
3Scrubbing with Scrub Daddy
4Rinsing and wiping clean
5Final shot of the clean stovetop

Product placement

Original caption

Cleaning lovers, run to Wibra! 🏃‍♀️🧽 Oké, deze kon ik echt niet laten liggen. 😍 @Wibra Nederland een Dasty x Scrub Daddy kit voor €4,99. #schoonmaken # #cleanwithme #CleanTok #cleaningmotivation #huishouden @scrubdaddyeurope @Scrub Daddy

More from @thuis.met.jess

More breakout videos from this creator.

Dasty Ontvetter (a degreaser that cleans surfaces) ACTS - it is sprayed onto a stovetop to clean it. Removing it would change what happens in the video. Scrub Daddy (a sponge for cleaning) ACTS - it is used to scrub the stovetop after Dasty is applied. Removing it would change what happens in the video. Wibra (a store) APPEARS - it is mentioned as the place to buy the products. Removing it would change what happens in the video. Scrub Daddy Europe (a brand) APPEARS - it is tagged in the caption. Removing it would not change what happens in the video. Scrub Daddy (a brand) APPEARS - it is tagged in the caption. Removing it would not change what happens in the video.