Day 5 of saving up for my college tuition

@emily3068

31.0K followers · usually 1.4K views a post

Views

2.8M

Likes

594.6K

Comments

55.0K

Shares

65.4K

Why it worked

The creator leverages a common desire for financial progress and gamifies it by offering a small monetary reward for engagement, encouraging viewers to interact with the video.

Summary

The creator is on day 5 of a challenge to save money for college tuition. They share their progress from the previous day's video, which included likes, shares, and followers, and state that any interaction on the current video will earn them 2 cents.

Structure

1Update on college tuition savings challenge
2Recap of previous day's video engagement metrics
3Current total savings
4Incentive for interaction on the current video

On-screen text

Day 5 of saving up for my college tuition Total - $0.76 Grand Total - $4.88 ANY interaction = 2 cents

Transcript

Day 5 of trying to save up for my college tuition. Yesterday's video got 5 new followers, 49 likes, 3 comments, 6 saves, 6 shares, and 2 reposts for a total of 76 cents and a grand total of $4.88. I'll do a special today and any interaction is 2 cents.

Original caption

Almost a week of doing this challenge and I’m already making good progress!!! #savingmoney #moneychallenge #debtpayoff #college #tuition fyp back to school engagement