Palmer's new lemon sorbet scent

@theglowwwupdiary

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Promoted product

Palmer's Lemon Sorbet Scent

Family owned and operated since 1840, Palmer’s is one of the longest standing skin and hair care brands made in the USA. Our commitment to quality has made Palmer’s a trusted household name, used by families for generations.

Why it worked

The creator's genuine enthusiasm and descriptive language about the scent and texture of the products create an appealing and relatable recommendation. The "paid partnership" disclosure, combined with the soft-sell approach, builds trust while still effectively promoting the product.

Summary

The creator enthusiastically introduces Palmer's new "Lemon Sorbet" scented body care line, featuring a body oil, body lotion, and body butter. She highlights the delicious, edible-like scent and the moisturizing and skin-brightening benefits of the products.

Structure

1Introduction of Palmer's new Lemon Sorbet scent
2Description of the scent as delicious and gourmand
3Showcase of the body oil, lotion, and body butter
4

Original caption

Palmers new lemon sorbet scent🍋🧁🎂 @Palmer's #palmerspartner #lemonsorbet #hygieneproducts #bodycareroutine #fyp

More from @theglowwwupdiary

Product placement

Palmer's: This brand ACTS as the manufacturer of the body care products shown. Removing it would change what happens in the video because the products are identified as Palmer's. Palmer's is also mentioned as the creator of the "lemon sorbet scent".

On-screen text

Palmers new lemon sorbet scent 🍋🧁🎂 BESTIES, THE RUMOURS ARE TRUE PALMER'S NOW HAS WHEN I TELL THE MOST DELICIOUS, EDIBLE, GOURMAND SMELLING LEMON CINNAMON EVER SMELLED IN MY LIFE BEFORE I'VE BEEN KEEPING FOR A LITTLE EXCITED I CAN SO THEY HAVE A BODY OIL IN THE LEMON SCENT, BODY LOTION AND MY FAVOURITE. THEY HAVE A BODY BUTTER. SKIN GIRLY, I THESE PRODUCTS HAVE 72 HOUR MOISTURE AND THEY BOOST AND BRIGHTEN YOUR SKIN RADIANCE. THIS BODY BUTTER IT SMELLS LIKE A WARM LEMON CAKE THAT JUST CAME OUT OF THE OVEN. YOU LOVE, LIKE, A LEMON SCENT. BE OBSESSED WITH SCENT FROM PALMER'S. MOISTURISED IT MAKES MY SKIN. SUPER MOISTURISED AND SMELLING SUPER YUMMY ESPECIALLY IF YOU BODY OIL, YOU'RE GONNA HAVE THE MOST GLOWIEST, BEST SMELLING SKIN AFTER USING THESE PRODUCTS. WARNING: BE WEAR THESE SCENTS AROUND BECAUSE YOU'RE GONNA SMELL SUPER EDIBLE AFTER WEARING THIS

Transcript

Besties, the rumours are true. Palmer's now has a lemon sorbet based. When I tell you this is the most delicious, edible, gourmand smelling lemon cinnamon ever smelled in my life before. I've been keeping for a little. Excited I can. So they have a body oil in the lemon scent, body lotion and my favourite. They have a body butter. Skin girly, I these products have 72 hour moisture and they boost and brighten your skin radiance. This body butter. It smells like a warm lemon cake that just came out of the oven. You love, like, a lemon scent. Be obsessed with the scent from Palmer's. Moisturised it makes my skin. Super moisturised and smelling super yummy. Especially if you body oil, you're gonna have the most glowiest, best smelling skin after using these products. Warning: be wear these scents around because you're gonna smell super edible after wearing this. The rumours that you Palmer's now has a lemon star based. I'm so happy I can finally share it with my besties.