#CeraVePartner let's go back to

@theglowwwupdiary

186.7K followers · usually 34.7K views a post

Views

18.9M

Likes

6.4K

Comments

36

Shares

229

SoundTikTok sound · original sound - theglowwwupdiary

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

22 videos15 creators

Why it worked

The video effectively targets a common back-to-school concern (skin health) and provides practical, product-specific solutions from a trusted brand. The creator's relatable tone and clear explanations for different skin types make the recommendations highly valuable and actionable for viewers.

Summary

The creator visits Walmart to showcase several CeraVe facial cleansers suitable for different skin types as part of a back-to-school shopping haul. She highlights the benefits of each cleanser, emphasizing that CeraVe cleansers do not strip the skin's natural barrier.

Structure

1Introduction to back-to-school shopping at Walmart
2Explaining the issue of stripped skin barriers
3

Original caption

Back to school shopping at Walmart🫧 2026-2027 Walmart back to school shopping haul🛍️ @CeraVe #ceravepartner #backtoschoolshopping #backtoschoolhaul #skincareroutine #fyp

More from @theglowwwupdiary

Product placement

CeraVe (skincare brand) ACTS: the video shows and discusses multiple CeraVe facial cleansers, explaining their benefits and use cases. Removing these products would fundamentally change the video's content. CeraVe is the subject of the promotion. Walmart (retail store) APPEARS: the video shows the exterior and interior of a Walmart store. Removing the store visuals would not change the core message about the CeraVe products, but it would remove the context of where they were purchased. Walmart is incidental.

On-screen text

#CeraVePartner let's go back to school shopping @ Walm NO DRY SKIN THIS YEAR OK FOAMING FACIAL CLEANSER HYDRATING CREAM TO FOAM CLEANSER HYDRATING FOAMING OIL CLEANSER RENEWING SA CLEANSER

Transcript

You heard that squeaky noise? Well, that squeaky feeling after washing your face is actually a sign of a stripped skin barrier and we don't want that. Today, I've partnered with CeraVe to show you some of the best back to school facial cleansers. If you don't do like me and go back to school with dry skin. So for my oily girls who have normal to oily skin, the foaming facial cleanser is perfect for all my oily girls who have normal to oily skin. And for my sensitive skin girls, the hydrating cream to foam cleanser gently cleanses your skin. And for my super dry skin girls, the hydrating foaming oil cleanser is the perfect cleanser for your skin. Lastly, for all my girls with acne prone skin, the renewing SA cleanser will help exfoliate your skin, giving it a softer and smoother finish. CeraVe cleansers without stripping for our stronger skin barrier from day one, which is why you need to pick one of these facial cleansers for your next shopping trip.