Okay you guys, I'm a dancer who created an energy drink brand, this brand right here.

@brittanymsc

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SoundTikTok sound · original sound - brittanymsc

Promoted product

Go Brazeegobrazee.com

Discover Go Brazee – the clean hydrating energy drink for athletes, dancers, moms, and go-getters. 150mg Natural Caffeine (from coffee beans) Hydrating Electrolytes. Zero calories. Zero sugar. Zero crash. Zero excuses.

6 videos

Why it worked

The creator leverages her personal authority as a founder and dancer to create a relatable, community-focused recruitment pitch that feels authentic rather than like a traditional advertisement.

Summary

The creator, who is a dancer and founder of an energy drink brand, is recruiting dancers and college students in the Columbia, South Carolina area to work as paid brand ambassadors. She asks viewers to tag potential candidates in the comments to help with upcoming brand pop-up events.

Structure

1Creator introduces herself and her energy drink brand
2Explains the need for brand ambassadors in South Carolina
3Describes the role and desired personality traits

Original caption

If that’s you or someone, you know, tag them in the comments or tag yourself! #dancer #gobrazee #brandmarketing

More from @brittanymsc

Product placement

The creator holds a can of Go Brazee energy drink throughout the video.

Call to action

Tag a dancer (18+) or college student that you think would be great for this opportunity in the comments.

On-screen text

Tag a dancer (18+) or college student that you think would be great for this opportunity

Transcript

Okay you guys, I'm a dancer who created an energy drink brand, this brand right here. And I am looking for four to five dancers who are interested in doing some partnership and marketing opportunities throughout the Columbia region of South Carolina. Very specific, but I'm thinking like, when we do pop ups for the brand, I'm the one who always does them, but I can't be in 25 different places at one time. So I'm looking for some dancers who are willing to help because dancers you guys typically have really great personalities. I want music around to be curating the vibes and you'll be sampling and doing other things just as a brand ambassador so to speak. But this is a paid opportunity. So if you know some dancers, college students who'd be interested in doing this, please drop them in the comments and let me know and I'll be in touch with them soon.