Why it worked
The video uses a common real estate investing hook (wholesaling) tactic of door-knocking to generate leads. The hook creates intrigue by suggesting an unexpected outcome from a foreclosure list, and the dialogue reveals a potential discrepancy in the data, prompting viewer engagement and curiosity.
Summary
The creator door knocks a house from a foreclosure list and discovers the homeowner is unaware of any missed payments. The homeowner explains that payments are automatic and they haven't received any notifications, leading the creator to question the accuracy of the foreclosure list.
Structure
- 1Door knocking a foreclosure list
- 2Homeowner unaware of missed payments
- 3Payments are automatic
- 4No notification received
- 5Questioning the foreclosure list accuracy
Call to action
Follow for more door knocking videos.
On-screen text
I was door knocking a foreclosure list and this happened...
IT'S WHEN THE PAYMENTS
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ARE LATE TO THE
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MORTGAGE COMPANY
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YOU KNOW FORECLOSE ON
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IT REALLY
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SOMETHING'S REALLY
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CAUSE HE'S ON AUTOMATIC
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OUT EVERY MONTH
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AND
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HE HASN'T GOTTEN ANY
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ABOUT ANYTHING BEING MISSED
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THAT'S SCARY
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DO THEY USUALLY SEND
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SOMETHING IN THE MAIL
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IF THAT WAS THE CASE
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YEAH FOR SURE
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BEFORE LIKE SOMEBODY LIKE
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YOU COME YEAH
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OKAY CAUSE YOU HAVEN'T
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GOTTEN ANYTHING FROM THE
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INSURANCE COMPANY
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OR THE MORTGAGE COMPANY
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SAYING THAT YOU MISSED
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ANY PAYMENTS
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OH YEAH
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THEY'LL BE CALLING ME
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THAT'S WHAT I'M SAYING
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THEN THEY DON'T WASTE
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WHAT WOULD YOU DO IN
THIS SITUATION?
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THEY MISS A PAYMENT YEAH
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IF YOU MISS ONE
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PAYMENT YOU WOULD HAVE
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MADE IT IMMEDIATELY
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AND AS FAR AS FORECLOSURE
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HAD THEIR
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HOUSE UNDER FORECLOSURE
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BUT THEY MISS MORE
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THAN ONE PAYMENT
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YEAH IT WOULD BE
MORE THAN ONE FOR SURE
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SO IT'S DEFINITELY GOTTA
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