I was ready to buy his brother's house. But it turns out...

@thetaylorberg

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Taylor Berg

🧠 REAL ESTATE INVESTING 📍Hudson Valley, NY ✨ CEO of Capital Property Buyer 📧 taylor@capitalpropertybuyer.com

2 videos

Why it worked

The video uses a 'day-in-the-life' narrative that feels authentic and unscripted, building trust by showing the reality of rejection in real estate investing rather than just the wins.

Summary

A real estate investor attempts to door-knock a property to see if the owner is interested in selling, only to find out it is a family home. The video highlights the reality of lead generation and the importance of respecting homeowners' boundaries.

Structure

1Investor approaches a homeowner to inquire about a property
2Homeowner clarifies the property is a family home and not for sale
3Investor accepts the rejection professionally
4Investor explains the importance of updating the CRM and moving on

Original caption

Day 20 of Door Knocking Until I Make $1M This was a straight no. Family house, no interest, and he asked to be taken off the list. That’s part of door knocking too. You’re not there to argue with someone who already gave you an answer. Respect it, update the CRM, and move on to the next door. Comment DEAL if you have a lead and want help getting it across the finish line. #realestateinvesting #wholesalingrealestate #leadgeneration

More from @thetaylorberg

Product placement

The creator uses a CRM on his laptop to track property leads, which is the core tool of his real estate business.

Call to action

Comment DEAL if you have a lead and want help getting it across the finish line.

On-screen text

I was ready to buy his brother's house. But it turns out... I WAS TRYING TO Turns out the property is a family house.. 31 MARCY 10 BLACK STALLION YES YEAH FRANCIS 31 MARCY LANE OH DO YOU KNOW NO HE DOESN'T NO FOR SURE I THOUGHT HE LIVED THE OTHER HOUSE IS OK SO HUNDRED PERCENT THIS IS A PRETTY GOOD LOCATION ACTUALLY HE GOT THIS LONG WHAT'S HE OWN WELL ONE'S A FAMILY HOUSE AND THIS WAS HIS HOUSE OKAY SO YOU GREW YEAH OH DID YOU YEAH SORT OF I'LL TAKE IT OFF THE LIST THANKS MAN NICE TO MEET YOU YEAH YOU TOO

Transcript

I was trying to find the owner of 31 Marcy. No, this is not Marcy. Let's see here. This 10 Black Stallion? Yes. Yeah, Francis. Yes, that's my brother. Oh, does he own 31 Marcy Lane? He's part owner, why? Oh, do you know if he wants to sell? No, he doesn't. No. He doesn't? No. No, for sure, no interest. Okay, that's what I thought he lived here for some reason. He does. Oh, okay. The other house is a family house. Ah, okay. So, 100% no interest. No interest. Okay, cool. This is a pretty good location, actually. Yeah. Yeah, he got this long time ago, like 30 years ago, man. Oh, really? What's he own? He just owns a couple houses around here. Well, one's a family house and this this is his house. Okay, so you grew up at the other one, or? Yeah. Oh, did you? Yeah, sort of. All right, well, I'll take it off the list. All right, no problem. Thanks, man. Nice to meet you. Yeah, you too.