EFFORTLESSLY COOL PLACES IN LA

@camberplaces

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Promoted product

The Shards

In 1980s Los Angeles, aspiring writer Bret and his elite prep school circle navigate identity, desire and obsession as a magnetic new student arrives amid a serial killer’s reign of terror.

3 videos2 creators

Why it worked

The video effectively leverages aspirational content by showcasing trendy LA locations that align with the aesthetic of the promoted show. This creates a strong connection between the viewer's interest in cool places and the show itself, making the promotion feel organic and desirable.

Summary

The video showcases seven "effortlessly cool" places in Los Angeles, presented as locations that match the glamorous and stylish energy of the FX show "The Shards." It highlights various venues like bars, restaurants, and speakeasies, suggesting them as places where the show's characters might socialize.

Structure

1Intro: Effortlessly cool places in LA
2Partnership with FX for "The Shards"
3Showcasing Capri Club, Force of Nature, Stir Crazy, Gold Line, Seco, Damn I Miss Paris, and Chateau Marmont

Original caption

#FXPartner If you've been wondering where all the cool people in LA are hanging out...here's your list. The effortlessly cool, glamorous world of @FX’s The Shards had us thinking about the places around LA that capture that same energy: from rooftops and natural wine parties to hidden cocktail bars and neighborhood favorites. FX’s The Shards, from Executive Producer Ryan Murphy, premieres August 5 on @FX Networks and @hulu

More from @camberplaces

Product placement

FX Networks: ACTS - it is the network that produces and airs the show "The Shards". Removing it would change the context of the promotion. Hulu: ACTS - it is the streaming platform where the show "The Shards" will be available. Removing it would change the context of the promotion. The Shards: ACTS - it is the name of the TV show being promoted. Removing it would change the context of the promotion.

On-screen text

EFFORTLESSLY COOL PLACES IN LA Here are seven places in LA that are effortlessly cool We're partnering with FX Networks to highlight with the same glamorous stylish energy as FX's The Shards If you love beautiful iconic LA settings and places that feel effortlessly cool FX's The Shards is about to be your next obsession If these characters were going out this is where we'd send them CAPRI CLUB Eagle Rock Capri Club in Eagle Rock Aperitivos, martinis and some of the best people FORCE OF NATURE Venice Force of Nature in Venice It's a hidden speakeasy on Abbot Kinney with natural wine cocktails and the feeling of drinking on a friend's patio STIR CRAZY West Hollywood Stir Crazy It's a tiny wine bar where everyone somehow knows each other Come for the natural wine but stay for the surprisingly good food GOLD LINE Highland Park Gold Line Tiny bar, strong cocktails! Vinyl spinning all night SECO Silver Lake Seco in Silver Lake Dinner starts inside but by the end of the night the sidewalk on Sunset just turns into a block party DAMN, I MISS PARIS West Adams Damn, I Miss Paris in West Adams Lowkey cocktail bar with some of the coolest energy in the city CHATEAU MARMONT West Hollywood This is Hollywood glamour at its finest FX's The Shards premieres on August 5th FX's The Shards premieres on August 5th on FX

Transcript

EFFORTLESSLY COOL PLACES IN LA Here are seven places in LA that are effortlessly cool We're partnering with FX Networks to highlight with the same glamorous stylish energy as FX's The Shards If you love beautiful iconic LA settings and places that feel effortlessly cool FX's The Shards is about to be your next obsession If these characters were going out this is where we'd send them CAPRI CLUB Eagle Rock Capri Club in Eagle Rock Aperitivos, martinis and some of the best people FORCE OF NATURE Venice Force of Nature in Venice It's a hidden speakeasy on Abbot Kinney with natural wine cocktails and the feeling of drinking on a friend's patio STIR CRAZY West Hollywood Stir Crazy It's a tiny wine bar where everyone somehow knows each other Come for the natural wine but stay for the surprisingly good food GOLD LINE Highland Park Gold Line Tiny bar, strong cocktails! Vinyl spinning all night SECO Silver Lake Seco in Silver Lake Dinner starts inside but by the end of the night the sidewalk on Sunset just turns into a block party DAMN, I MISS PARIS West Adams Damn, I Miss Paris in West Adams Lowkey cocktail bar with some of the coolest energy in the city CHATEAU MARMONT West Hollywood This is Hollywood glamour at its finest FX's The Shards premieres on August 5th FX's The Shards premieres on August 5th on FX