THE COOLEST FRIDAY PLANS IN LA

@camberplaces

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115.2K

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310

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SoundTikTok sound · original sound - camberplaces

Promoted product

The Shards

In 1980s Los Angeles, aspiring writer Bret and his elite prep school circle navigate identity, desire and obsession as a magnetic new student arrives amid a serial killer’s reign of terror.

3 videos2 creators

Why it worked

The video effectively creates FOMO by showcasing a desirable social event tied to a new show, blending a fun experience with subtle promotion through themed merchandise and a clear call to action.

Summary

This video showcases a promotional event for FX's new show 'The Shards' held at The Penmar in Los Angeles. Attendees enjoyed live music, themed merchandise, and a preview of the show, culminating in watching the trailer and enjoying the LA summer evening.

Structure

1Event setup and arrival
2Welcome and themed giveaways
3Outdoor seating and atmosphere
4

Original caption

#FXPartner This might actually be the best way to spend a Friday night in LA 🌅 We took over @The Penmar with @FX’s The Shards for the ultimate summer night: live music, chic ’80s magazines, cute blankets, drinks, and a little preview of FX’s new show The Shards. Stream The Shards now on Hulu!

More from @camberplaces

Product placement

FX's The Shards (TV Show): Appears on screen as the subject of the event and is promoted. Removing it would change the video's topic. Hulu (Streaming Service): Appears on screen as the platform where The Shards is streaming. Removing it would change the video's topic. Camber (Brand): Appears on cups and blankets, associated with The Shards event. Removing it would change the video's context.

Call to action

Stream The Shards now on Hulu!

On-screen text

THE COOLEST FRIDAY PLANS IN LA FX The Shards Now Streaming hulu FX The Shards Camber FX The Shards Camber FX The Shards FX The Shards Now Streaming hulu FX The Shards FX The Shards Camber FX The Shards FX The Shards Now Streaming hulu

Transcript

This might actually be the best way to spend a Friday night in LA So we took over Penmar's Friday Sunset Sessions to celebrate FX's new show The Shards The first guests scored a drink token, this vintage book of The Shards and a cozy blanket before settling on the lawn Then we spent the evening listening to watching the and soaking up one of those perfect LA summer FX's The Shards is now streaming on Hulu!