If you've been debating getting your piercing

@ellexserrano

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SoundTikTok sound · Evening Aura

Promoted product

Studs

We offer safe and expert ear-piercing services with needles and a wide assortment of cute, high-quality earrings to create your dream Earscape®.

4 videos4 creators

Why it worked

The video effectively combines personal experience with a visually appealing showcase of the product (ear piercings and jewelry). The creator's genuine enthusiasm and the aesthetic of the studio and jewelry make it aspirational and informative, encouraging viewers to consider Studs for their own piercing needs.

Summary

The creator visits Studs, a piercing studio, to get a conch piercing and a second piercing. She highlights the studio's stylish jewelry, helpful staff, and pleasant atmosphere, showcasing the process and her new piercings.

Structure

1Introduction to Studs and their new collection
2Getting a conch piercing and a second piercing
3Showcasing the studio's ambiance and jewelry
4

Original caption

I had the best time getting my conch piercing at @Studs! The process was seamless and everyone was so helpful. Their new euro summer collection is TOO cute and I promise getting a pair will extend your summer for at least one month #piercing #earpiercing #studsnyc #nycpiercingshop #nycjewelry

More from @ellexserrano

Product placement

Studs (piercing studio): ACTS - The video is about getting a piercing at Studs, and shows the interior of the studio, their jewelry, and the piercing process. Removing it would change what happens in the video. Studs (bag): ACTS - A bag with the Studs logo is shown, implying it's a purchase from the store. Removing it would change what happens in the video. Pure Life (water bottle): APPEARS - A bottle of Pure Life water is visible on a shelf. Removing it would not change what happens in the video. Motts (apple juice): APPEARS - A box of Motts apple juice is visible on a shelf. Removing it would not change what happens in the video.

On-screen text

STUD S GET PIERCED! Service + Jewelry = Ear Piercing Price 1. LOBE $40 2. STACKED LOBE $50 3. UPPER LOBE $50 4. ANTI-TRAGUS $60 5. SNAKEBITE PIERCING $60 6. HELIX $60 7. FLAT HELIX $60 8. FORWARD HELIX $60 9. ROOK $70 10. DAITH $70 11. CONCH $70 12. TRAGUS $60 13. INDUSTRIAL $80 *Healing time varies based on piercing location PIERCING PLACEMENT DIAGRAM Inspiration for your next piercing TIPPING TIPS! Show your pleasure & save Tip with Venmo GOOD SERVICE GREAT SERVICE EXCELLENT SERVICE $20 $30 $40 HEY, STUD. STUD S

Transcript

If you've been debating getting your piercing now is the time because Studs just dropped their new euro summer collection and it is too cute. I promise getting a pair will extend your summer for at least one month. If you don't know about Studs, they specialize in curated ear styling, not just piercings. They help you build an ear stack that's both stylish and actually fits your anatomy. I have to get this cute conch earring for my new conch piercing. And if that isn't cute enough, their piercing room is decked out with trust balls, hair ties, apple juice. They are literally the sweetest human beings on earth. I had my stress ball in hand because I haven't gotten a piercing in years and then we got to the placement. And I ended up getting a second piercing because all of their jewelry that you can get pierced with is so beautiful. I love that I can be all decked out in the healing process. And here's my little conch. Oh, I love it. I'm so obsessed. They sent me home with a care package with saline to clean my ears and then the entire how-to on the healing process. Plus they have a loyalty card, so after five purchases, you get a free gift. Ten out of ten experience. Now I need to book a trip to show these off. STUD S

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