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@moonlitterbox

43.6K followers · usually 54.6K views a post

Views

9.4M

Likes

114.7K

Comments

1.2K

Shares

39.4K

SoundTikTok sound · original sound - moonlitterbox

Promoted product

Moonboxmoonlitterbox.com

No scooping. No electricity. Just spin and clean. Live on Kickstarter now.

19 videos

Why it worked

The video effectively demonstrates the core functionality of the Moonbox, a self-cleaning litter box, in a concise and visually appealing manner. The use of "native mention" by showing the product in action without an overt sales pitch likely contributed to its organic reach.

Summary

The video shows a person demonstrating the Moonbox, a self-cleaning litter box. The litter box is shown sifting waste into a collection bin, and a bag of Olive cat litter is also visible.

Structure

1Showing the Moonbox with litter
2Demonstrating the sifting mechanism
3Showing the collected waste
4Adding new litter

Original caption

@Paco & Pepper Hands down the only litter we’ve tested so far that’s actually dust-free. If you like spinning Moonbox fast, this is the one to get. We’re testing a ton of litters, but I already know this one is making our recommended list. Great job! 🫒🫒🫒

More from @moonlitterbox

Product placement

Moonbox: a self-cleaning litter box that separates waste from clean litter. It ACTS by automatically sifting waste into a collection bin, making it easier to clean. Removing it would change what happens in the video. Olive: a brand of cat litter. It APPEARS as a bag in the background and is used to fill the Moonbox. Removing it would not change what happens in the video.