I am shocked. This is genius. Need one for my boys!

@moonlitterbox

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SoundTikTok sound · original sound - moonlitterbox

Promoted product

Moonboxmoonlitterbox.com

No scooping. No electricity. Just spin and clean. Live on Kickstarter now.

19 videos

Why it worked

The video effectively showcases a novel solution to a common pet owner problem (litter box cleaning) in a visually engaging and concise manner, with a strong endorsement from a user comment.

Summary

The video demonstrates the Moonbox, a self-cleaning litter box. The creator shows how the litter box works by rotating to separate waste and then depositing it into a waste bin, highlighting its simplicity and washability.

Structure

1Demonstration of the Moonbox's rotating mechanism
2Separation of waste from clean litter
3Waste deposited into a bin
4Highlighting ease of use and washability

Original caption

When designing Moonbox, our goal was to keep it as simple as possible. No complicated electronics, fully washable, and of course, no more scooping. This September, we’re focused purely on refining the small details before we lock in the molds. You guys have been amazing with the suggestions and feedback, and we can’t wait to share the final enhancements and little details that make a big difference.