Why it worked
The post likely performed well due to its dramatic and sensational narrative, combined with the intriguing movie promotion and the inclusion of a recognizable figure (football player) which could appeal to a broad audience.
Product placement
Kohl's (appears, removing it would not change what happens in the video)
Under Armour (appears, removing it would not change what happens in the video)
Island of Secrets (acts - it is the title of a movie being promoted, removing it would change what happens in the video)
Southern Miss (appears, removing it would not change what happens in the video)
Adidas (appears, removing it would not change what happens in the video)