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All breakouts
187Talking HeadOther hookEducation
Hook
HEY, WELCOME BACK
@kellsbug
2.4K followers · usually 134 views a post
Views
29.5K
Likes
40
Comments
2
Shares
3
Why it worked
The creator leverages a relatable "hot mess" persona and addresses common concerns like aging and acne, creating a connection with the audience. The pivot to a message of empowerment and opportunity ('start over in your 40s') combined with a clear call to action makes the content aspirational and encourages engagement.
Summary
The creator shares her nighttime routine, acknowledging her acne and the fact that she's in her 40s. She then pivots to mention that it's possible to start over in your 40s and directs viewers to the link in her bio for more information.
Structure
- 1Greeting and introduction
- 2Showing nighttime routine with pimple patches
- 3Acknowledging acne in her 40s
- 4
Original caption
Welcome back another episode of I’m a hot mess Nighttime routine, yes it includes pimple patches so I’m in my 40’s with acne. No one tells you that will happen when you get older. But then again I bet no one told you, you can start over in your 40’s too. Yep you can and I did. Check out the link in bio for more info . #noonetoldme #40andover #faboulous #follow
More from @kellsbug
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