HEY, THERE. I'M A HOT MESS

@kellsbug

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Why it worked

The creator's relatable vulnerability and self-deprecating humor about her struggles with chronic illness and daily life likely resonated with viewers. The implicit promise that she can still achieve success (working from home via phone) offers hope and aspiration to others facing similar challenges.

Summary

The creator, who identifies as a "hot mess mom" with a chronic illness, shares her struggles with looking and feeling awful but emphasizes her ability to work from home via her phone. She encourages viewers who feel similarly to pursue similar opportunities, suggesting her program can help.

Structure

1Introduction and self-deprecation
2Struggle to make a video
3Acknowledging looking awful
4The challenge of chronic illness
5The blessing of working from home
6Encouragement for others

Call to action

Original caption

Chronic illness sucks, feeling like dog shit all the time sucks, being able to do what I do from home on my phone is a blessing. If I can do it and I’m a mess so can you . L-I-N-K in bio Dm info for more . *results vary * #blessings #chronicillness #pain #digitalmarketing

More from @kellsbug

Their other posts in the index, biggest breakout first.

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On-screen text

HEY, THERE. I'M A HOT MESS YET ANOTHER EPISODE HOT MESS, I'M A HOT MESS FUNNY. I'M A HOT MESS I'VE BEEN TRYING TO MAKE A VIDEO AND JUST I'M A HOT MESS ISN'T GOING WELL SO THERE WE I'M A HOT MESS ARE. AS YOU I AM STILL I'M A HOT MESS NOT DRESSED, AND I NEED TO GET DRESSED FOR THE DAY. I HAVE 10 MINUTES. I'M A HOT MESS I LOOK AWFUL I'M A HOT MESS BUT MOST TIMES I DON'T. AND I THINK THAT'S OF HAVING, LIKE, A CHRONIC ILLNESS IS THAT YOU LOOK OKAY. SO FOR ALL THERE THAT LOOK OKAY BUT FEEL LIKE ABSOLUTE DOG SHIT. I GET YOU. AND I THINK THE ONLY THING IS THAT I AM ABLE TO DO WHAT I DO VIA THE PHONE AND FROM HOME. SO. YEAH. BUT HOPEFULLY YOUR DAY GETS AND HOPEFULLY MINE DOES, TOO.

Transcript

Hey, there. Welcome back to yet another episode of I'm a hot mess, and it's really funny. I've been trying to make a video and just isn't going well today. So there we are. As you can see, I am still not dressed, and I need to get dressed for the day. I have 10 minutes. I look awful this morning, but most times I don't. And I think that's the deceiving part of having, like, a chronic illness is that you look okay. So for all there that look okay but feel like absolute dog shit. I get you. And I think the only thing is that I am able to do what I do via the phone and from home. So. Yeah. But hopefully your day gets and hopefully mine does, too.