It's 3am I'm up with tummy issues

@kellsbug

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Selling · Other Product

Miralax

Why it worked

The creator uses humor and relatable discomfort to discuss a taboo topic (digestive issues), making the content engaging and shareable. The mention of Miralax and Mio, while not a hard sell, provides a specific product context that resonates with viewers experiencing similar problems.

Summary

The creator is experiencing tummy issues at 3 AM and decides to drink a concoction that includes Miralax and Mio. She humorously shares her discomfort and the extreme measures she's taking to find relief.

Structure

1Waking up at 3 AM with stomach issues
2Describing the discomfort and the need for a 'poop drink'
3Mixing Miralax with Mio for flavor
4Drinking the mixture
5Reflecting on a past incident of almost soiling herself
6Concluding that she's a hot mess

Product placement

Miralax ACTS - it is ingested to help with tummy issues. Removing it would change the video's narrative. Mio ACTS - it is added to the drink to improve taste. Removing it would change the video's narrative.

Original caption

Tummy issues at 3am, who else is having these issues I can’t be the only one #tummy #poop #3am #mylife Follow like share all the tings

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On-screen text

It's 3am I'm up with tummy issues HOW THERE. WELCOME BACK TO ANOTHER EPISODE OF YES, I'M A HOT MESS. AND IT'S, UH, THE MORNING AND I'M UP. MY STOMACH HURTS. THIS CAN'T BE GOOD. I KNOW. IF YOU'RE WONDERING, I DIDN'T EAT LETTUCE. YEP, THAT'S RIGHT, FOLKS MAKING A POOP DRINK I SWEAR, MIRALAX SHOULD, LIKE, SOMETHING. THE AMOUNT OF THE STUFF I INGEST IS KIND OF RIDICULOUS. CHEERS. IT'S NOT THAT BAD, ACTUALLY. PUT A LITTLE MIO STUFF IN HOPEFULLY THIS WILL HELP MY STOMACH. I ALMOST SHIT MY PANTS AND SHIT. LIFE, I'M A HOT MESS.

Transcript

Hey there. Welcome back to another episode of yes, I'm a hot mess. And it's, uh, 3 o'clock in the morning and I'm up. My stomach hurts. This can't be good. I know. If you're wondering, I didn't eat lettuce. Yep, that's right, folks. Making a poop drink. I swear, Miralax should, like, something. The amount of the stuff I ingest is kind of ridiculous. Cheers. It's not that bad, actually. Put a little Mio stuff in. Hopefully this will help my stomach. The other day I almost shit my pants and shit. Can't yet. Life, I'm a hot mess.