How to fix this?

@skinwithsoma

21.6K followers · usually 21.4K views a post

Views

108.6K

Likes

2.5K

Comments

18

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16

SoundTikTok sound · original sound - saranda

Promoted product

Mixsoon Bean Sun Serum

Descripción: El mixsoon Bean Sun Serum es un protector solar facial de nueva generación con textura sérum ultraligera que ofrece protección solar de amplio espectro, hidratación profunda y beneficios antiedad. Su fórmula se absorbe rápidamente sin dejar residuos grasos ni pegajosos, dejando la piel suave, luminosa y pr

3 videos3 creators

Why it worked

The video effectively addresses a common makeup problem (cakey foundation) by showcasing a specific product as the solution. The "no white cast" claim and the visual demonstration of a smooth base create immediate value and relatability for viewers interested in makeup.

Summary

The creator demonstrates how to achieve a smooth makeup base by applying Mixsoon Bean Sun Serum. She shows the product's texture, how it blends into the skin without a white cast, and how it prepares the skin for makeup application.

Structure

1Problem identification: "How to fix this?"
2Introduction of solution: Mixsoon Bean Sun Serum
3

Original caption

Your makeup stopped getting cakey after this SPF from @mixsoon #mixsoon #beansunserum #sunscreen #spf #makeup

More from @skinwithsoma

Product placement

mixsoon Bean Sun Serum (Acts: The creator applies it to her face as a base layer for makeup, demonstrating its texture and how it blends into the skin. Removing it would change the makeup application process shown. Appears: The brand name "mixsoon" and product name "Bean Sun Serum" are visible on the tube.)