POV: You went into B&M for one thing… and left needing the whole new Cocktail Club range 🍸✨🤍

@allthatglitters_emma

1.6K followers · usually 672 views a post

Views

19.0K

Likes

1.1K

Comments

5

Shares

422

SoundTikTok sound · original sound - oxyymusic

Promoted product

Cocktail Club

Why it worked

The video leverages the popular 'haul' format and the appeal of a themed homeware collection, creating a sense of desire and impulse purchase by showcasing aesthetically pleasing and affordable items. The use of a trending sound and relatable 'POV' scenario further enhances its shareability.

Summary

The video showcases a new range of 'Cocktail Club' branded homeware products, including coasters, glasses, mugs, bowls, plates, and serving platters, all with a pink and cherry motif. The creator highlights several items from the collection, implying they are available at B&M.

Structure

1Introduction to the B&M store and the 'Cocktail Club' range
2Showcasing coasters and glasses
3Displaying mugs and bowls
4Highlighting plates and a large serving platter
5

Original caption

POV: You went into B&M for one thing… and left needing the whole new Cocktail Club range 🍸✨🤍 @B&M #bandm #cocktailclub #brunchclub #bandmhaul #virak

More from @allthatglitters_emma

Product placement

Cocktail Club: This is a range of homeware products, specifically items for serving drinks and food. It ACTS as the subject of the video, as the creator showcases various items from the range. Removing it would change what happens in the video. B&M: This is a retail store. It APPEARS as a watermark/mention in the caption and is the location where the products are found. Removing it would not change what happens in the video.

On-screen text

NEW £1.50 NEW £1.50 NEW £1.50 NEW £2.50 £6 NEW £3

Transcript

Let them say we're crazy Don't care about that Put your hand in my hand baby Don't ever look back Let the world around us Just fall apart Maybe we can make it If we're hard to hard