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The video likely performed well due to its strong seasonal theme and the inherent cuteness of the plush keychains, appealing to viewers interested in autumn decor and collectibles.

The video shows a person holding up several plush keychains in a store. The keychains are themed for autumn, including a pumpkin, an acorn, and a coffee cup. The store appears to be B&M, with its branding visible in the background.

B&M: APPEARS - a store name visible on signage in the background. Removing it would not change what happens in the video.