Family seeks help to locate missing 13-year-old girl

@thesundaily

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Why it worked

The video leverages a high-stakes, urgent community appeal for a missing child, which naturally encourages high engagement and sharing to assist in the search.

Summary

A news report shares CCTV footage of a missing 13-year-old girl to help her family locate her. The video shows the girl walking in a parking area and asks the public for assistance.

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Transcript, structure and on-screen text

3 beats, a 8-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

28 July 2026: A 13-year-old girl, identified as Gwen Mia, went missing after being dropped off at SMK Lok Yuk Likas, Sabah, on Monday morning (July 27). Her family has since turned to social media for help, appealing for dashboard camera footage from the school area after she could not be found when her mother arrived to pick her up in the evening. ⁠ ⁠ The family urged anyone who has seen Gwen or knows her whereabouts to contact them immediately, as they are seeking to ensure her safety and safe return.⁠ ⁠ @thesundaily⁠ #theSun #theSunMY #MissingPerson #GwenMia