WARNING: Disturbing content. Viewer discretion is advised.

@thesundaily

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Why it worked

The video likely performed well due to the shocking and tragic nature of the event, combined with the immediate reporting by a news organization. The "warning" overlay also likely increased initial engagement by piquing curiosity.

Summary

A lightning strike during a football match in Thailand injured 12 people, including a Malaysian player, and tragically killed one Thai player. The incident occurred during a semi-final match, and the injured were taken to the hospital.

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Original caption

05 Aug 2026: A Malaysian footballer was among 12 people injured after lightning struck a football pitch in Sungai Golok, Thailand. The incident, which occurred during a Golok FA Cup semi-final match yesterday (Aug 4), killed a Thai player identified as Safwan Awe, a winger for Thailand's Yala FC.⁠ ⁠ The injured Malaysian was identified as Mohammad Alif Ezzahan Zulkifli, who was playing for SAMCOLTS, a mixed team comprising Thai and Malaysian players. All injured victims were taken to Sungai Golok Hospital for treatment, while police have launched an investigation into the incident.⁠ ⁠ @thesundaily⁠ #theSun #theSunMY #Thailand #SungaiGolok