It's like no ordinary straightener.

The video effectively demonstrates a popular styling technique using a well-known beauty tool, appealing to viewers interested in hair care and styling. The use of a discount code and the creator's relatable approach likely contributed to its engagement.

The creator demonstrates how to use the ghd hair straightener to create curls, highlighting its heat adaptive technology. She also uses a heat protectant spray and finishes with a hairspray for hold.