"Your house smells amazing!"

@curatedatmosphere

14.2K followers · usually 5.6K views a post

Views

22.7K

Likes

845

Comments

17

Shares

25

SoundTikTok sound · original sound - carsorsha

Promoted product

DedCool

DedCool translates fragrance across mediums so that scent is practically applied in your life. We embed fragrance into the items we use most to boost their functionality. DedCool integrates into daily touch points extending our signature scents into mundane products from laundry detergent to car air fresheners

3 videos3 creators

Why it worked

The video leverages aspirational home decor and a subtle, positive endorsement of a home fragrance product to create an appealing and relatable scenario for viewers interested in home aesthetics and pleasant living spaces.

Summary

The video showcases a beautifully styled coffee table with various decor items, including an incense stick, a vase with flowers, a perfume bottle, and books. On-screen text highlights that the pleasant smell in the house is thanks to DedCool, implying it's a home fragrance product.

Structure

1Showcase of coffee table decor
2Close-up on incense being lit
3Highlighting the pleasant scent attributed to DedCool

Original caption

Worth every penny. #homefragrance #incense #incenseholder #smellgood #homedecor

More from @curatedatmosphere

Product placement

DedCool ACTS - it is the source of the pleasant smell in the house, as stated by the on-screen text. Removing it would change the video's premise. Diptyque ACTS - it is a perfume bottle shown on the coffee table, but its function is not demonstrated. Removing it would not change the video. Diptyque ACTS - it is a candle shown on the coffee table, but its function is not demonstrated. Removing it would not change the video.