Why it worked
The video likely resonated due to its relatable premise of maintaining a professional facade while experiencing internal thoughts or emotions, a common experience in many work environments. The use of popular meme formats also contributed to its shareability.
Summary
The video uses a meme format to humorously contrast the expectation of professionalism at work with a person's actual "vibe." It shows a person typing at a computer, followed by a montage of reaction memes that express various states of internal thought or emotion.
Structure
- 1Professional setting at work
- 2On-screen text sets up a contrast
- 3Montage of reaction memes
- 4Humorous expression of internal vibe
On-screen text
When you have to be professional at work,
but your vibe is actually: