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Why it worked

The video uses a creative and humorous concept of replacing employees with children of their tenure age, which is visually engaging and relatable, making it shareable content.

Summary

The video features employees of East Coast Capital being asked how long they have worked there, and then a child of the corresponding age appears in their place. This is presented as a fun way to visualize employee tenure.

Structure

1Introduction of the concept
2Employee answers tenure question
3Child of corresponding age appears
4Repeat for multiple employees
5

Original caption

Mortgage experience but make it visual 🤪 #fun #worklife #trend #ai #fyp

More from @eastcoastcap

Product placement

East Coast Capital (ACTS - the company where the employees work and are featured in the video; removing it would change the context of the video)

On-screen text

Turning our employees into the age of years they've worked here

Transcript

How long have you been working here? Three years next month. How long have you been at East Coast Capital? 16 years. How long have you worked here? Six years. So how long have you been working at East Coast Capital? 4 and a half. How long have you been working here? Almost six years. How long have you been working here? Over 10 years. How long have you been working here? 13 years. So the appraisers reached out to the point to contact

They’re not ready #fyp #worklife #corporate #relatable #meme