@wayra.exe — 27x breakout

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I got sent the wrong ita bag 😭💔

@wayra.exe

18.5K followers · usually 7.9K views a post

Views

216.1K

Likes

14.8K

Comments

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169

View velocity

+4.9K views over 9.3d · ~526/day · 8 observations

Promoted product

ita bag

Why it worked

The video taps into the relatable experience of receiving the wrong item, but then pivots to a positive outcome where the "mistake" leads to a product the creator genuinely loves. This creates a sense of serendipity and makes the product seem desirable.

Summary

The creator received the wrong ita bag from a vendor they had previously had a good experience with. Although it was a mistake, they decided to keep and use the bag because they found it to be very practical and aesthetically pleasing, ultimately calling it a happy accident.

Structure

1Received wrong ita bag
2Decided to keep it
3Showcasing bag features
4Expressing satisfaction with the bag

Product placement

TikTok Shop: it ACTS as a marketplace where the creator ordered an ita bag from. Removing it would change how the creator obtained the bag. Ita bag: it ACTS as a bag that the creator is customizing and showing off. Removing it would change the video's subject.

On-screen text

I got sent the wrong ita bag 😭💔 but I kinda love it. So I was looking to get a new ita bag for Otakon and I decided to order... not this one from TikTok Shop. So this is a vendor that I'd ordered from previously and I had a great experience with them, so I was very surprised when this bag that I did not order showed up. I let them know though, and they were very apologetic. They offered to let me exchange it or to send me a new one, the more I realised that it actually had a lot of potential, so I decided to just use it instead and let them know that it was okay. I'd love to keep this one. It just turned out to be one of those really rare types of ita bags that I has a lot of practical storage space and 2, is very multimedia friendly. Like it has a little key chain mounts, little ita windows that you can mount can badges in or nuis in that are different sizes, and that extremely cute pink bow photo card holder. I think just overall it felt really creative and I really liked that. I had a lot of fun doing this one. So I guess that this is an example of what you could call a happy accident 💖