it's literally

The video taps into a strong sense of nostalgia and aspirational summer vibes, which resonates with a young audience. The subtle integration of the Adanola brand through stylish, comfortable clothing worn by the creators makes it feel authentic and relatable, aligning with the 'everyday uniform' ethos.

The video shows three young women enjoying a summer evening at the beach, capturing nostalgic moments. The on-screen text emphasizes the feeling of 'hot summer nights in mid-July,' highlighting the brand Adanola through their clothing.