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@adanola — 444x breakout selling Adanola | Overshot

444×OtherOther hookLifestyle

Hook

adanola knit season is here

@adanola

168.1K followers · usually 6.0K views a post

Views

2.6M

Likes

7.8K

Comments

41

Shares

1.1K

SoundTikTok sound · original sound - https.unicorns.com

View velocity

+89.4K views over 5.2d · ~17.2K/day · 5 observations

Promoted product

Adanola offers athletic and casual wear, including sweatshirts, hoodies, and pants, in various colors and styles for their new collection.

14 videos2 creators→

Why it worked

The video likely worked due to its aesthetic appeal and clear, concise messaging about a seasonal product launch, leveraging the creator's established brand and a direct link to purchase.

Summary

The video showcases two knit sweaters from the brand Adanola, highlighting that their knitwear season has arrived. The sweaters are presented in a flat lay style with subtle movements.

Structure

1Introduction of Adanola knitwear
2Showcasing two knit sweaters
3Highlighting the start of knit season
4Subtle presentation of the garments

Product placement

Original caption

the knit shop is now open 🧶

More from @adanola

More breakout videos from this creator.

Adanola: ACTS - it is a clothing brand that sells knitwear. The video shows its products and implies they are available for purchase. Removing it would change the video's topic. Appears - the brand name is visible on the clothing tags.

On-screen text

adanola knit season is here

nostalgic for something that hasn’t ended yet 💭

12.5Mviews·@adanola

11.3Mviews·@adanola

if you could have 1 item in your a/w wardrobe what would it be? 🍁 #autumnoutfit

your favourite capris, now back in stock 🙂‍↔️

the colour of the season 🤝

3.7Mviews·@adanola

your new wardrobe rotation is here 💭

2.8Mviews·@adanola

your autumn outfits start here 🍁 #autumnoutfits

2.4Mviews·@adanola

everyone’s favourite knitwear now live 🍁 #autumnoutfit

2.4Mviews·@adanola

our low rise styles hallelujah

1.9Mviews·@adanola

travelling in style x @Jacquie #airportoutfit

1.8Mviews·@adanola

run don’t walk… new fleeces now available 🧸

Adanola fleece jackets

897.9Kviews·@adanola

all new outerwear live on site 🍁

544.7Kviews·@adanola