Morning ☀️

@kiyokobeauty

206.3K followers · usually 14.4K views a post

Views

209.1K

Likes

3.6K

Comments

21

Shares

352

SoundTikTok sound · original sound - verbovss

Promoted product

Kiyoko Beauty

Asian beauty without the guesswork. Shop 1,000+ authentic Korean & Japanese products with honest advice and fast, domestic shipping across Canada & USA.

2 videos

Why it worked

The video provides a clear, visually organized, and easily digestible guide to morning and night skincare routines, which are popular and evergreen topics. The use of on-screen text makes it highly scannable and shareable, appealing to users looking for quick tips and saving valuable information.

Summary

The video displays a split screen showing a morning and night skincare routine. Each routine lists five steps with corresponding product types, from cleanser to moisturizer, with sunscreen specifically for the morning.

Structure

1Morning routine introduction
2Morning routine steps (Cleanser, Toner, Serum, Moisturizer, Sunscreen)
3Night routine introduction
4

Original caption

Build your full AM + PM routine at Kiyoko Beauty 🛍️ ☀️ Morning: Cleanser → Toner → Serum → Moisturizer → Sunscreen 🌙 Night: Oil Cleanser → Water Cleanser → Toner → Serum → Moisturizer Your morning routine is all about protecting your skin, while your nighttime routine focuses on properly cleansing and helping it recover overnight. Save this for the next time you forget the order 👀 #skinroutine #skincaretips #doublecleansing #vitaminc #retinal

More from @kiyokobeauty

Product placement

Kiyoko Beauty ACTS - it is the brand that sells the skincare products shown in the video. Removing it would change what happens in the video because the video is about their skincare routine. Kiyoko Beauty APPEARS as the brand selling the products. Removing it would change what happens in the video.