POV: when the glow is not enough

@kiyokobeauty

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SoundTikTok sound · original sound - elena_theqt

Promoted product

PURITO Oat PDRN Gentle Refining Toner

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Why it worked

The video effectively demonstrates a clear before-and-after transformation over a short period, showcasing the product's benefits in a relatable and visually appealing way through the '7 days of use' format.

Summary

The video shows a 7-day progression of a person using PURITO Oat PDRN Gentle Refining Toner. Initially, the skin appears dull and red, but over the week, it becomes visibly calmer, more hydrated, and glowy.

Structure

1Introduction with product and text overlay
2Day 1 application
3Day 2 application
4Day 4 application
5

Original caption

7 days of using this toner and my skin looks so much calmer 🥹 It started off looking dull and a little red, but by the end of the week it looked way more hydrated and glowy. The texture is milky but still really light, and it doesn’t leave that sticky feeling. I also liked that I could layer it whenever my skin felt extra dry or irritated. Honestly just a really nice toner for when your skin feels sensitive and needs something simple 🤍 Product used: PURITO Oat PDRN Gentle Refining Toner #kbeauty #skincareviral #acnetreatment #dryskin #milkytoner

More from @kiyokobeauty

Product placement

PURITO Oat PDRN Gentle Refining Toner: ACTS - it is applied to the face to improve skin hydration and glow. Removing it would change the video's outcome. PURITO: APPEARS - it is the brand name on the product bottle. Removing it would not change what happens in the video.