Summer heat is no joke

@haleyreidtay

183.8K followers · usually 20.6K views a post

Views

12.7M

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3.1K

Comments

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SoundTikTok sound · original sound - haleyreidtay

Promoted product

Head & Shoulders Glacier Mint shampoo

Experience extra cooling relief and an extra refresh of your scalp with Head & Shoulders Anti-Dandruff Glacier Mint Shampoo. Brought to you by the #1 dermatologist-recommended brand.

2 videos2 creators

Why it worked

The video effectively connects a common summer problem (itchy scalp due to heat) with a specific product solution, presented in a relatable, everyday context (showering after outdoor activities). The 'paid partnership' disclosure and the creator's personal testimonial lend credibility.

Summary

The creator shares how they stay cool during the summer by using Head & Shoulders Glacier Mint shampoo to combat an itchy scalp. They explain that the shampoo provides a cooling sensation and leaves their hair refreshed and healthy.

Structure

1Introduction to summer heat and staying cool
2Introduction of Head & Shoulders Glacier Mint shampoo
3Addressing itchy scalp issues

Original caption

#HeadandShouldersPartner staying cool this summer with @head&shoulders new Glacier Mint shampoo

More from @haleyreidtay

Product placement

Head & Shoulders Glacier Mint shampoo ACTS - it is used to wash hair, and the creator states it provides a cooling sensation and makes their scalp refreshed and flake-free. Removing it would change the video's purpose. Head & Shoulders APPEARS as a watermark/hashtag. Removing it would not change what happens in the video.

On-screen text

#HeadandShouldersPartner

Transcript

Summer heat is no joke. So here is how I stay cool. I'm partnering with Head & Shoulders because their new Glacier Mint shampoo tackles something a lot of women don't talk about. An itchy, uncomfortable scalp when it's hot out. I notice it the most at the beach or working in my garden. Two of my favorite summertime activities. Glacier Mint gives me an instant cooling feeling and leaves my scalp refreshed and flake-free and my hair soft and healthy. It's my go-to before any hot summer day.