ZURU MyMini Pets

@tsumtasia

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SoundTikTok sound · original sound - soonrok_95

Promoted product

ZURU My Mini Pets

Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play. One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.

4 videos3 creators

Why it worked

The video taps into the popular 'blind box' unboxing trend and the collector's desire to find specific rare items. The creator's relatable commentary about weight variation and the search for specific characters creates engagement.

Summary

The creator is in a store aisle, looking at ZURU My Mini Pets collectible toy blind boxes. They express a desire to find specific characters and note that the weights of the boxes vary, suggesting a method for selecting them. The video also briefly shows ZURU My Mini Baby collectibles.

Structure

1Browsing ZURU My Mini Pets in store
2Noting the variety and weight differences of the blind boxes

Original caption

Just two from @minibrands My Mini Pets for now, looking for the hamster and capybara 🤞🤞 Weights varied like crazy so I went by what was heaviest and went down from there, let's see if that's accurate 😊 #minibrands #minipets #pets #minitok #mini

3

Expressing desire for specific characters

4Showing ZURU My Mini Baby collectibles

5Placing items in a shopping basket

Product placement

ZURU My Mini Pets ACTS: These are collectible toy blind boxes that contain miniature pet figures and accessories. The video shows the packaging and the blind boxes themselves, implying their function as toys. Removing them would change the video's subject. ZURU My Mini Baby ACTS: Similar to My Mini Pets, these are collectible toy blind boxes containing miniature baby figures and accessories. Removing them would change the video's subject.

On-screen text

ZURU MyMini Pets 10 Pets To Collect! Pet Shop ZURU MyMini Pets ZURU MyMini Pets ZURU MyMini Pets 6 Babies To Collect! MyMini Pets

Transcript

Oh there's more behind! I guess I should take it and size I'm crying in the room So scared they go now Always clean up! Still I want more more more I give a sticker