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426Silent UGCOther hook
Hook
no one: what I spend my money on:
@kylesmitley
2.6K followers · usually 1.6K views a post
Views
678.3K
Likes
38.6K
Comments
138
Shares
209
Why it worked
The video leverages a popular 'no one:' meme format to create a humorous, relatable juxtaposition between the creator's personal spending and the unexpected, gritty reality of her business investment.
Summary
A woman walks through an abandoned, dilapidated building. The video uses a humorous caption to contrast her spending habits with the state of the property.
Structure
- 1Woman enters abandoned building
- 2Walking through dark, debris-filled hallways
- 3Looking out windows and inspecting rooms
- 4Exiting the building
On-screen text
no one:
what I spend my money on:
Original caption
A dream 🥲 #founder #womenownedbusiness #nonprofit
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