@coltstevenrealtor — 80x breakout

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If real estate videos were honest

@coltstevenrealtor

1.6K followers · usually 1.2K views a post

Views

93.1K

Likes

5.8K

Comments

414

1.3K

Why it worked

The video likely resonated with viewers due to its humor and relatable "behind-the-scenes" honesty about the often-glamorized real estate industry. By admitting to not knowing how to operate appliances and focusing on social media presence over sales, the creator presented a more authentic and self-aware persona, which can be engaging.

Summary

A realtor humorously admits that real estate videos are often dishonest, as he himself doesn't always know how to operate the appliances or even own the listings he shows. He confesses that his focus is more on social media presence than actual sales, and questions whether clients prefer a qualified but boring realtor or an entertaining social media guru.

Structure

1Introduction: Real estate videos are dishonest
2Confession: I don't know how to operate appliances or own the listings
3My focus is social media, not sales
4Question: What kind of realtor do you want?

On-screen text

If real estate videos were honest HI STEVENS THIS BEHIND ME MY LISTING DO EVERYTHING TO MAKE IN THIS VIDEO IT'S THE HOUSE ABOUT ME COME IN AROUND A BUNCH WHAT I'M TALKING ABOUT THIS IS ME APPLIANCES I DON'T EVEN KNOW OPERATE THIS BEAUTIFUL MINI BAR I'M NOT REALLY SHOWING IT LOOKING IF I CAN A DRINK MY HANGOVER NIGHT NEGOTIATING CONTRACTS THESE ARE THINGS WHAT I DO IS I SPEND 70% TIME POSTING I'M REALLY SOCIAL MEDIA? IN FACT MY PRODUCTION I'VE ONLY SOLD THIS YEAR YOU'D NEVER KNOW I MENTION THIS LISTING? EVEN MINE PROBABLY LISTING AGENT BUT I'LL FORGET IS CLEAR WHEN YOU'RE A REALTOR DO YOU WANT QUALIFIED BORING PERSON TO SLEEP? A SOCIAL THAT'S ENTERTAIN YOU?

Original caption

If real estate videos were honest. Lucky for you I do know what I am doing when it comes to finding you your dream home.